Rooh Afza (Hindi: रूह अफ़ज़ा, Bengali: রূহ আফজা, Urdu: روح افزہ) is a non-alcoholic concentrated squash made with fruits, herbs and vegetable extracts. It was formulated by Hakeem Hafiz Abdul Majeed in 1906 in Ghaziabad, India and manufactured by the companies founded by him and his sons, Hamdard (Wakf) Laboratories. Other companies formulate the same un-patented recipe in India and Pakistan. The specific Unani recipe of Rooh Afza combines several of popularly-believed cooling agents, like rose, and used as remedy for loo, hot summer winds. It is sold commercially as a syrup to flavor sherbets, cold milk drinks, ices and cold desserts, such as the popular falooda.